Media Kit for Borders Live Classes
Media Kit Download
The media kit for Borders Live Classes is available in .pdf format here.Press Release Download
The press release for Borders Live Classes is available in .pdf format here.Online Press Release
FOR IMMEDIATE RELEASE
Sacramento, Calif. - January 31, 2008 - Borders, a leading retailer of books, music and movies, has chosen Skorman Productions, a San Francisco-based firm founded by serial entrepreneur Stuart Skorman, to produce and manage a five-month-long pilot program that will provide a total of approximately 350 free educational classes (per month) for Borders customers on topics ranging from "Baby Sign Language" to "Guerilla Marketing" and "Breaking into Show Business." The classes, which begin Feb. 2nd, will be taught by local professionals, celebrities and business owners and are designed to be fun, educational and interactive. For the pilot program, Borders stores in Natomas, Roseville and Sacramento will offer a minimum of five free classes per day, six days a week. Monthly course catalogs will be available at the three participating stores.
"Stuart Skorman successfully pioneered a unique brand of customer education in the video and pharmacy/health businesses," said Borders Group Chief Executive Officer George Jones. "Now, we’ve enlisted his expertise and creative energy to help Borders pilot an aggressive program of educational classes in our stores that brings value to our customers, has the potential to build our business, and aligns perfectly with our mission to be a headquarters for knowledge and entertainment."
"Everyone involved in this pilot program wins," said Skorman. "The local instructors receive exposure for their business and Borders customers have new opportunities to connect with local professionals, interact with others, and learn in a place where knowledge, information and entertainment surrounds them on every shelf." Skorman added, "In addition, Borders furthers its reputation in the community as an educational resource in a new and exciting way."
Borders is very excited by the responses their pilot program has received. They have recruited 130 Sac-area professionals and community leaders to teach during the first months of the program. They are encouraged by the quality and diversity of teachers who are launching their program. Here is a sampling of the class selection:
Borders Education Programs-
About Stuart Skorman Productions
Skorman Productions is the latest venture from serial entrepreneur Stuart Skorman. Skorman is well-known for launching groundbreaking customer education programs in several industries. All of his start-ups, including Elephant Pharmacy, HungryMinds.com, and Reel.com, featured revolutionary customer education programs. Skorman Productions is now bringing its grassroots, customer-empowering style of retailing to large chains beginning with the Borders pilot program. For more information visit www.skormanproductions.com
About Borders, Inc.
Borders is a subsidiary of Borders Group, Inc., a $4.1 billion global retailer of books, music, movies, periodicals and gift and stationery items with over 30,000 employees and more than 1,100 stores worldwide primarily operating under the Borders® and Waldenbooks® brand names. Currently, there are over 500 Borders superstores in the U.S. that carry up to 200,000 titles. Customers enjoy a comfortable shopping experience, as well as a host of in-store events and community-centered activities when they visit their local Borders stores. For more information, visit www.bordersgroupinc.com
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Contact: Trish Stokell Skorman Productions trish@stuartskorman.com (530) 432-1928 |
Vicki Lorini Borders vlorini2@bordersgroupinc.com (916) 784-3162 |
BORDERS® CHOOSES SKORMAN PRODUCTIONS FOR CUSTOMER
EDUCATION PILOT PROGRAM IN SACRAMENTO STORES
Three Borders stores will offer 350 free live adult education classes
taught by local professionals throughout February
EDUCATION PILOT PROGRAM IN SACRAMENTO STORES
Three Borders stores will offer 350 free live adult education classes
taught by local professionals throughout February
Sacramento, Calif. - January 31, 2008 - Borders, a leading retailer of books, music and movies, has chosen Skorman Productions, a San Francisco-based firm founded by serial entrepreneur Stuart Skorman, to produce and manage a five-month-long pilot program that will provide a total of approximately 350 free educational classes (per month) for Borders customers on topics ranging from "Baby Sign Language" to "Guerilla Marketing" and "Breaking into Show Business." The classes, which begin Feb. 2nd, will be taught by local professionals, celebrities and business owners and are designed to be fun, educational and interactive. For the pilot program, Borders stores in Natomas, Roseville and Sacramento will offer a minimum of five free classes per day, six days a week. Monthly course catalogs will be available at the three participating stores.
"Stuart Skorman successfully pioneered a unique brand of customer education in the video and pharmacy/health businesses," said Borders Group Chief Executive Officer George Jones. "Now, we’ve enlisted his expertise and creative energy to help Borders pilot an aggressive program of educational classes in our stores that brings value to our customers, has the potential to build our business, and aligns perfectly with our mission to be a headquarters for knowledge and entertainment."
"Everyone involved in this pilot program wins," said Skorman. "The local instructors receive exposure for their business and Borders customers have new opportunities to connect with local professionals, interact with others, and learn in a place where knowledge, information and entertainment surrounds them on every shelf." Skorman added, "In addition, Borders furthers its reputation in the community as an educational resource in a new and exciting way."
Borders is very excited by the responses their pilot program has received. They have recruited 130 Sac-area professionals and community leaders to teach during the first months of the program. They are encouraged by the quality and diversity of teachers who are launching their program. Here is a sampling of the class selection:
Borders Education Programs-
- "The Improv Games Workshop" with Sacramento Comedian Brain Crall
- "Transform Your Relationships with Astrology" by renowned astrologer Taylor Lynne Smith
- "Fashion Show and Interactive Workshop" with Felicia Strati (20 years of fashion retail experience)
- "Dating Disasters Diverted" by Jodi Giera, managing Director of "It's Just Lunch"
- "The 3,000 Mile Service and Other Car Myths" with the Car Czar
- "So You Want to Be on Jeopardy" with Carlos Alcala with the Sacramento Bee
- "How to Be You and a Great Mother, Too!" by certified life coach Karen Harvey
- "When was the Last Time You Saw Your Desk?" by Simply Organized Christine Giri
- "Fitness and Weight Loss for Busy People" by Catherine Taylor, certified by the American Council on Exercise
- "Sac Streets: The Stories Behind the Names" by Carlos Alcala
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About Stuart Skorman Productions
Skorman Productions is the latest venture from serial entrepreneur Stuart Skorman. Skorman is well-known for launching groundbreaking customer education programs in several industries. All of his start-ups, including Elephant Pharmacy, HungryMinds.com, and Reel.com, featured revolutionary customer education programs. Skorman Productions is now bringing its grassroots, customer-empowering style of retailing to large chains beginning with the Borders pilot program. For more information visit www.skormanproductions.com
About Borders, Inc.
Borders is a subsidiary of Borders Group, Inc., a $4.1 billion global retailer of books, music, movies, periodicals and gift and stationery items with over 30,000 employees and more than 1,100 stores worldwide primarily operating under the Borders® and Waldenbooks® brand names. Currently, there are over 500 Borders superstores in the U.S. that carry up to 200,000 titles. Customers enjoy a comfortable shopping experience, as well as a host of in-store events and community-centered activities when they visit their local Borders stores. For more information, visit www.bordersgroupinc.com